Google is the king of search engines and it is the best one. The main reason that people like me trust on Google and carry out almost all of ours search queries through this search engine is the simple fact that when you search something, it brings out the best and most accurate result. Because of this reason, Google is perhaps giving everything free and earning millions of dollars every month. We do not need to buy anything from the company yet it is providing us quality support and the company itself becoming more and more rich.

So, what is the secret of Google’s search dominance? I think that the main secret is that the way Google ranks individual websites and content. You see that when Google brings out any search result then it considers a lot of factors. One of the interesting factors is that in addition to analyzing the content of a website or a blog, Google also give a lot of importance to the links that this website gets from other websites or blogs. Thus, the more links that a blog or websites can get from other quality websites or blogs, it gets more importance to Google algorithm. Of course, it is not simple as I am saying but this is the basic philosophy.

I have a number of blogs and some of them have page ranks of four and one of them has page rank six. As a result, I get regular emails of either link exchange or text link advertisements. You see, Google never said that you can not display text link advertisement. What Google saying is that you must inform Google that it is an advertisement with by indicating the text link with a no-follow tag. When you put a no-follow tag then Google understands that and it is an advertisement and they don’t count it as a normal link. Because of this matter, many websites owner are greedy and they do not put quality content and then they target other websites and blogs by giving them money and putting text link advertisement and unfortunately, there are many websites and blog owners who are perhaps equally greedy and they keep it a secret that it is an advertisement not a link to a quality website. This way, the whole issue of quality content is at risk.

I am quoting from Google’s website on this matter:

Paid links: A site’s ranking in Google search results is partly based on analysis of those sites that link to it. In order to prevent paid links from influencing search results and negatively impacting users, we urge webmasters use nofollow on such links. Search engine guidelines require machine-readable disclosure of paid links in the same way that consumers online and offline appreciate disclosure of paid relationships (for example, a full-page newspaper ad may be headed by the word “Advertisement”). More information on Google’s stance on paid links.

I am a blog owner and at a same time I am an internet user too. So, when I search for something in Google, I expect that Google brings out quality result not some low quality blogs or websites content that could get into higher ranking by just spending some few hundred or few thousand dollars and buying some text link advertisements.

So, If I sell text links from by blogs without any no-follow tag then what I am doing is that I am polluting the system and in the end me and my family and friends will have to suffer for it. This is a very simple thing that many website or blog owners do not want to understand. They just want to thing that they should earn some quick money. Unfortunately, I do not support their idea and I think that they should be punished by Google. Even I am happy when I see that Google punishes them because in the end internet has created a lot of opportunities for us. However, if you look at the internet then you will see that most small and medium blog owners like me are dependent on Google search results and Google advertisements and even Google Blogspot or Blogger hosting.

Microsoft or Yahoo do not give anything to us for free. Yes, Microsoft and Yahoo both have their own advertisement programs but you have to be a US citizen. Not only that, they do not give you the scope of opening a free blog like Blogspot and then earn money. In fact, except Google, no one gives you this opportunity. So, in the end, I would like to request all of you to be more thoughtful and stay away from text link ads.